Global Commerce & Management Company

• Built English and Arabic versions with mirrored layouts and shared CMS entries.
• Implemented trust-building content structure with leadership quotes, certifications, and global office map.
• Performance-first build using Next.js, TypeScript, and Tailwind CSS.

Challenge

GCMC relied heavily on referrals but their previous website felt generic and underexplained the company’s global sourcing and logistics capabilities. Prospects struggled to understand the breadth of services, bilingual visitors had to rely on third-party translation, and the sales team fielded basic qualifying questions daily.

Approach

We partnered with the leadership team to restructure the story around trust signals, certifications, and geographic reach. We delivered mirrored English/Arabic layouts backed by a shared CMS model, so team members could manage both languages quickly. The design leaned into premium gradients and bespoke iconography to express their global footprint.

Results

• 2x increase in qualified enquiries within the first six weeks after launch
• 38% improvement in time-on-site thanks to clearer navigation and bilingual content
• Sales team recovered 6+ hours per week previously spent on answering repetitive questions