E-commerce
RapidArtz Store
An ecommerce storefront focused on bold product photography, clean merchandising, and a fast checkout for a clothing brand.
Client
RapidArtz
Timeline
8 weeks
Result
+18% average order value
Services
UX Strategy • Creative Direction • Shopify Development
- Crafted a modular product grid with curated drops, bundle CTAs, and lookbook entries.
- Integrated Shopify storefront API with custom sections for stories and drops.
- Created a new typography and color system to align the apparel brand with a premium aesthetic.
Challenge
RapidArtz needed a storefront that matched the brand’s bold apparel drop schedule, but the previous theme felt generic and made it hard to highlight limited releases or bundles. Customers weren’t getting the full story behind each piece, and the merchandising tools were inflexible.
Approach
We prototyped narrative shopping flows, integrated lookbook content directly with the product grid, and built bespoke sections for drops, bundles, and featured stories. The build leverages Shopify’s Hydrogen APIs so inventory, personalization, and editorial blocks stay in sync.
Results
- +18% average order value within two months of launch
- 25% increase in returning customer purchases
- Team can now update drops and lookbooks without developer support
Project link
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